Irma - Junior Product Manager / Customer Care

Irma joined Squarelife in 2022 with her 10-year experience in life insurance business. Working for a company with freedom to decide, in short decision-making processes, living a mutual appreciation and working together on something great, makes her happy. She's a friendly, positive & motivated person and the well-being of all people is important to her. Enjoying nature in all seasons of the year with friends & family is one path to balance her life. By the way, she loves cats - and dogs too

Manuela - Customer care (and happiness)

Manuela other than working with passion for the Squarelife team, she is a proud mother of three and a therapist. Taking care of people is one of her main purposes in life. That's why Manuela is the right person for our customer service. She always tries to help our customers both on a practical, trying to make their problems ours, and on the human level also: this is Squarelife's main goal.

Elias - CEO

Elias has exactly the skills you would expect by a mathematician (or a geek), but he also believes in alchemy and in crazy out-of-box ideas. Even though he is not a particularly skilled runner, he often finds inspiration on the go (or in the shower).

Elisa - Back Office
Anita - Complaints Officer

Anita joined Squarelife in 2013, taking charge of our client services in the areas of claims and compliance. She loves her job and as an expert collaborator, has been enjoying her work with the Squarelife family ever since. Speaking of family, Anita has built her own during her time with us and now has three sons to keep her on her toes!

Jörg - CSO

He joined Squarelife in 2015 as CSO. For those always asking what the letter “S” stands for: it´s not for special, it´s statistics, sales and skiing. So now you know everything about Jörg, including the second reason, other than Squarelife, for moving from Germany to Switzerland. Jörg is member of the German Actuary Association (DAV) and the Swiss Actuary Association (SAV).
He loves dogs too.

Marta - Head of Operations

Marta is our "mathematical yoga teacher”. She is a mathematician who was born to become a professional and a meticulous software developer, and because of her passion for yoga, she has become an engaging teacher for her colleagues. Her motto is "I’m Winston Wolfe. I Solve Problems"!

Marten - Head of Claim

Marten first appreciated the Lifeware services from a customer point of view. In 2015 he switched sides and joined Lifeware as Managing Director for Germany. Since then, Marten has brought his vast experience in insurance products, especially his expertise in claims, into the Squarelife family. Marten is a big football fan. Funnily enough, this passion played a part in his introduction into the insurance business; his first employer was the sponsor of his favorite team.

Why do I need insurance?

We all have things to protect: our family, health, homes and a great many other things. Squarelife allows you to protect their future with innovative, custom-designed solutions at an expense that fits into your household budget.

Why should I opt for Squarelife?

Our motto is clear: less is more. With this way of operating, we seek to simplify your life and the decisions made by each insured party. We aim to ensure you can live your life to the fullest, with the insurance that fits with your needs.


Squarelife provides simple, digital insurance - and this is why we are entirely online!

How long does it take

Your coverage can be finalised in less than a minute, with just a few, simple steps.

What is an insurtech platform?

No bureaucracy, no paper, no loopholes or surprises in small print at the bottom of the page. Our long-standing experience in the field of digital transformation allows us to offer you everything you need in a single place, online.
Our digital platform is the quickest, clearest and most versatile around; for all insurance products.

How is my data used with Squarelife?

We process your personal data in compliance with the EU General Data Protection Regulation (GDPR), with country-specific data protection regulations and with regulations governing the protection of data in insurance contracts. If you enquire about insurance cover, we use your information to stipulate the contract and estimate the risk. If you initiate an insurance policy, we then process this data to fulfil the contract, issue the policy and bill you.

Is my data secure?

Your personal data is very important to us. We take great care over collecting, managing and storing it very precisely
and, above all, in complete compliance with your rights and with your full awareness.
More information is available on our website.

In the event of a dispute, which court has jurisdiction?

Any complaints can be addressed to info@squarelife.li or the supervisory authority of Liechtenstein (FMA www.fma-li.li).