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Individuals & Families

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Private Wealth

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We have everything you need.

Individuals & Families


Private Wealth

Squarelife is more
than just life insurance.

We are a team of people who simply put everything into what we do. We have been creating innovative solutions tailored to your needs since 2013.

We work alongside you to make the future a safer place, protecting you from the unexpected.

We have come a long way!

Today, we manage 50 products in 12 different countries, issuing 100 policies a day and have 15 independent partners.
We are part of the Lifeware family, the renowned the Swiss company that has been guiding the world of insurance through the digital revolution for more than 25 years. Our platform is the starting point from which to construct ambitious new projects together, ready to welcome you.

See for yourself, your peace-of-mind is just a click away.

Our values


Say goodbye to boring and unfashionable paperwork.

Our quick and secure online platform is always at your service. Paperless.


Our vision is simple: to grow and prosper alongside our customers and partners.

We work hard to break through ever more ambitious limits, together.


Our solidity is your safety.

In an ever more uncertain world, our deep-rooted financial stability has grown consistently over time.


Unity is everything at Squarelife – we work together to create a safer future.

Our mission is to protect you, while getting to know you . We have worked hard to get to where we are and simply cannot wait to accompany you to new heights.

Find out what the world would be like without Squarelife

with Squarelife without Squarelife

This is who we are!

Passionate people, building a safer future

Marten - Head of Claim

Marten first appreciated the Lifeware services from a customer point of view. In 2015 he switched sides and joined Lifeware as Managing Director for Germany. Since then, Marten has brought his vast experience in insurance products, especially his expertise in claims, into the Squarelife family. Marten is a big football fan. Funnily enough, this passion played a part in his introduction into the insurance business; his first employer was the sponsor of his favorite team.

Anita Milan - Head of Accounting

Anita "Frau Hammer", literally "Mrs. Hammer": once she sees a problem, she doesn't give up until it is solved. Payment traffic keep no secrets from her. Engineer by education, artist by vocation, scientific in her work, imaginative in her painting. A graceful soul behind a rock-hard armor.

Anita Diehr - Complaints Officer

Anita joined Squarelife in 2013, taking charge of our client services in the areas of claims and compliance. She loves her job and as an expert collaborator, has been enjoying her work with the Squarelife family ever since. Speaking of family, Anita has built her own during her time with us and now has three sons to keep her on her toes!

Marta - Head of Customer Services

Marta is our "mathematical yoga teacher”. She is a mathematician who was born to become a professional and a meticulous software developer, and because of her passion for yoga, she has become an engaging teacher for her colleagues. At the end of the working day, she always says smiling: “Bye Squarelife”!

Marc - Business Developer Europe
Marcello - Business Developer Europe

Always looking for new ideas and original solutions, Marcello joined the Lifeware and Squarelife group in 2019.
Nicknamed ‘Cello’, he is skilled in almost all sports. He particularly loves Kitesurfing, where he takes inspiration from the idea: "flying high towards the next great goals”.

Matteo - Business Developer Italy

Matteo spends every summer road tripping through Europe, often indulging in camping and climbing. He also loves biking, hiking and skiing; basically, anything mountain-related excites him. Matteo manages the business and operational relationship with our largest client, while also taking care of the Italian division of our ‘Beautyprotect’ product. He also used to be an awful drummer.

Jörg - CSO

He joined Squarelife in 2015 as CSO. For those always asking what the letter “S” stands for: it´s not for special, it´s statistics, sales and skiing. So now you know everything about Jörg, including the second reason, other than Squarelife, for moving from Germany to Switzerland. Jörg is member of the German Actuary Association (DAV) and the Swiss Actuary Association (SAV).
He loves dogs too.

Alessandro - CBDO

As well as being a lawyer, Alessandro is a true expert in life insurance and wealth planning. Up until 2020, he enjoyed a successful 4-year period as the CEO of Swiss Life in Liechtenstein. He speaks fluent Italian, English, German and French. He also loves cooking, and rumor has it that his Amatriciana is the best in Switzerland.

Elias - CEO

Elias has exactly the skills you would expect by a mathematician (or a geek), but he also believes in alchemy and in crazy out-of-box ideas. Even though he is not a particularly skilled runner, he often finds inspiration on the go (or in the shower).


All the answers you need..
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